How UI/UX Impacts SEO and Search Rankings
In today’s digital-first world, having a visually appealing website is not enough. To succeed online, your site must also be discoverable by search engines. That’s where SEO comes in — and surprisingly, your UI/UX design plays a major role in how your site ranks on Google. At TechTose, a leading UI/UX development agency in India , we combine aesthetic design with SEO-friendly practices to ensure your digital presence not only looks good but performs well too. What is UI/UX Design? Before we dive into the connection with SEO, let’s break down the terms: UI (User Interface): The visual layout of your website — buttons, typography, colors, spacing, and interactive elements. UX (User Experience): The overall experience a user has while interacting with your website — including navigation, ease of use, and how fast they can achieve their goals. Both UI and UX together shape the way users interact with your site — and search engines pay close attention to that interaction. ...